Sample Social Media Management Questionnaire

Full name*

Company*

Industry*

Website

Email*

Telephone*

Social Media Pages you currently have

What is your purpose on social media?

What is your brand’s objective?

What do you hope to achieve using social media?

Have you tried to promote your brand on social media before? If yes, what’s the biggest barrier to your success on social media?

Describe your target audience

Location, age, sex, interests etc

What is your brand’s mission statement?

Describe your brand voice

Expressive, informative, direct, formal, lifestyle etc

What tone should social media updates have?

This also depends on the type of posts used

What is the main message your brand is trying to communicate?

What are your top 5 competitors and what makes your brand different?

What is your brand's vision?

Do you already have a marketing strategy?

Do you have a brand guide (brand Manual)?

How often do you want to publish new content to your profile page?

What type of content do you want to create for your audience?

images, videos, quotes, blog posts, competitions, product offers etc

What do you expect from us as your account manager?

What is your budget per month?

Any additional details, comments or creative considerations?

We want to make sure we are on the same page throughout this collaborative process!

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