AI opens the doors. People choose which one to walk through.
How we use artificial intelligence to explore directions for a brand, and why the final call stays with a person.
Read the noteField notes · From the studio
Field notes.
Ideas on artificial intelligence, the web and social media: what we try, what works, and what we would do differently.
22 notes
Should an AI assistant try to make you like it?
A new French advisory report questions the design of conversational AI. For businesses, it raises a practical challenge: make assistants helpful, honest and easy to leave.
What does AI tell customers about your business?
Your next customer may encounter an AI description of your business before reaching your website. Here is a practical way to check the facts and strengthen the information you control.
AI is helping build the next AI. What can outsiders actually verify?
An independent assessment suggests AI is accelerating AI research. Its uncertainties and redactions reveal why access to evidence matters as much as the headline.
AI can finish the task. Why are we still working late?
Faster drafts do not automatically create shorter working days. A workplace study raises a more useful question: who gets the time that AI saves?
A clearer way to review posts in Social Media Pixel
A useful approval process shows the image, the copy and the decision together. Here is how to make review easier on a phone.
Why your website should feel instant
Speed is part of the first impression. A practical way to find the delays visitors actually notice.
Reels, stories or carousels? Matching the format to the message
Choose the kind of attention your idea needs before deciding which asset to produce.
European AI rules: what small businesses should check
A practical introduction to the EU AI Act for everyday marketing and website decisions, with links to the official guidance.
We rebuilt our website as a universe. Here is what we learned.
Particles, a hand, a prism and a lot of scrolling. The practical decisions behind the Pixelskit experience.
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