Should an AI assistant try to make you like it?
A new French advisory report questions the design of conversational AI. For businesses, it raises a practical challenge: make assistants helpful, honest and easy to leave.
Field notes · From the studio
Field notes.
Ideas on artificial intelligence, the web and social media: what we try, what works, and what we would do differently.
17 notes
What does AI tell customers about your business?
Your next customer may encounter an AI description of your business before reaching your website. Here is a practical way to check the facts and strengthen the information you control.
AI is helping build the next AI. What can outsiders actually verify?
An independent assessment suggests AI is accelerating AI research. Its uncertainties and redactions reveal why access to evidence matters as much as the headline.
AI can finish the task. Why are we still working late?
Faster drafts do not automatically create shorter working days. A workplace study raises a more useful question: who gets the time that AI saves?
AI opens the doors. People choose which one to walk through.
How we use artificial intelligence to explore directions for a brand, and why the final call stays with a person.
Reels, stories or carousels? Matching the format to the message
Choose the kind of attention your idea needs before deciding which asset to produce.
European AI rules: what small businesses should check
A practical introduction to the EU AI Act for everyday marketing and website decisions, with links to the official guidance.
Accessibility is not a feature. It is the floor.
Keyboard paths, readable content and motion choices belong in the first design decisions.
WordPress or custom? Choosing the right foundation
The best platform fits the content, workflows and people who will maintain the website.
Οδηγός για τη στρατηγική σας στο Influencer Marketing το 2024
Προβλέπεται ότι η αγορά του influencer marketing θα φτάσει τα 21,2 δισεκατομμύρια δολάρια το 2023. Η Instagram είναι η πιο δημοφιλής πλατφόρμα influencer marketing με 89% των marketers να την επιλέγουν. Oι μάρκες επενδύουν από 10-20% του προϋπολογισμού τους σε influencers, με 39% των επωνυμιών να δουλεύουν με 10 influencers ή λιγότερους. Χρησιμοποιώντας εργαλεία και δεδομένα, οι επωνυμίες μπορούν να επιλέξουν στρατηγικά τους συνεργάτες τους.
Occasional news
New notes, now and then.
Ideas on AI, the web and social media, sent occasionally. Confirm your email to join. You can unsubscribe whenever you like.