Should an AI assistant try to make you like it?
A new French advisory report questions the design of conversational AI. For businesses, it raises a practical challenge: make assistants helpful, honest and easy to leave.
Field notes · From the studio
Ideas on artificial intelligence, the web and social media: what we try, what works, and what we would do differently.
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A new French advisory report questions the design of conversational AI. For businesses, it raises a practical challenge: make assistants helpful, honest and easy to leave.
An independent assessment suggests AI is accelerating AI research. Its uncertainties and redactions reveal why access to evidence matters as much as the headline.
Faster drafts do not automatically create shorter working days. A workplace study raises a more useful question: who gets the time that AI saves?
How we use artificial intelligence to explore directions for a brand, and why the final call stays with a person.
A practical introduction to the EU AI Act for everyday marketing and website decisions, with links to the official guidance.
Clear human thinking gives creative tools something useful to work with. Start with the business decision.
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